Post by account_disabled on Jan 2, 2024 4:13:04 GMT
The brochures and catalogs that we find in our mailboxes are, like almost any of the manifestations of marketing and advertising, very susceptible to seasonality . The travel, DIY and outdoor brochures that we receive in spring , the travel and personal care brochures that arrive for the summer , the autumn ones, loaded with news in decoration, food or technology and many others that we look forward to in the face of winter . We are approaching the end of the year and, although this year has undoubtedly been peculiar, we once again receive some of the most anticipated pieces in our mailbox. Some of them due to special offers and others due to pure temporality, it is in the last months of the year when the distribution of very specific pieces takes place.
Black Friday catalogs Although it is a date undoubtedly imported from the United States, it is clear that Black Friday is a practice that has been fully established in our country for a few years. Looking ahead to this day of Phone Number List sales—which sometimes lasts much longer than 24 hours—many brands and retailers decide to communicate their offers through smart mailing . As occurs in the sales themselves in the official winter and summer periods or with special promotions such as days without VAT and similar campaigns, during Black Friday brands and establishments spread their offers through different media , including the mailbox. Toy catalogs Close to Christmas, one of the most anticipated items in the field of mailbox items are toy catalogues.
Toy stores, chains and department stores carry out a selection of products aimed at the little ones in the house so that they can decide what gifts they want to receive from Santa Claus, the Three Wise Men and all kinds of magical beings who will visit them in the different regions of the country. These brochures and catalogs can give us information about offers and promotions both in physical stores and in online stores. Not in vain, brochures have the so-called drive-to-web effect, which causes 6 out of 10 people to consult the website after receiving and reading a brochure . This phenomenon, among others, demonstrates the omnichannel nature of a consumer who, far from limiting his movement to the physical or e-commerce universe, moves between both in an indistinct manner.
Black Friday catalogs Although it is a date undoubtedly imported from the United States, it is clear that Black Friday is a practice that has been fully established in our country for a few years. Looking ahead to this day of Phone Number List sales—which sometimes lasts much longer than 24 hours—many brands and retailers decide to communicate their offers through smart mailing . As occurs in the sales themselves in the official winter and summer periods or with special promotions such as days without VAT and similar campaigns, during Black Friday brands and establishments spread their offers through different media , including the mailbox. Toy catalogs Close to Christmas, one of the most anticipated items in the field of mailbox items are toy catalogues.
Toy stores, chains and department stores carry out a selection of products aimed at the little ones in the house so that they can decide what gifts they want to receive from Santa Claus, the Three Wise Men and all kinds of magical beings who will visit them in the different regions of the country. These brochures and catalogs can give us information about offers and promotions both in physical stores and in online stores. Not in vain, brochures have the so-called drive-to-web effect, which causes 6 out of 10 people to consult the website after receiving and reading a brochure . This phenomenon, among others, demonstrates the omnichannel nature of a consumer who, far from limiting his movement to the physical or e-commerce universe, moves between both in an indistinct manner.